About Us

About Us

At SETS Group, our team is our greatest strength. We are proud to have a diverse group of talented professionals who bring experience, innovation, and dedication to every project. Their commitment to excellence ensures we deliver the highest quality products and services across all our sectors. We are incredibly thankful for our team’s hard work, which drives the success of SETS Group. Together, we are shaping a brighter future and setting new industry standards.

Our Purpose

At SETS General Trading, our mission and vision define who we are and guide every step we take. Rooted in a commitment to excellence, innovation, and community development.

Mission

At SETS Investment Group, our mission is to be a leading force in the advancement of industries vital to societal development. We are committed to fostering innovation, sustainability, and excellence across diverse sectors, including:

Vision for the Future

At SETS Investment Group, we envision a future where innovation and sustainability intersect to redefine the landscape of the industries we serve. We strive to be pioneers in construction solutions (aluminum frames, flooring, waterproofing), maize flour and grits, spice and oil seeds export, and real estate, committed to leading the way towards excellence and prosperity. Our vision encompasses a multifaceted approach, where technology meets traditional craftsmanship to deliver unparalleled quality and value. We are dedicated to fostering sustainable practices that minimize environmental impact and promote community well-being

Industry & Services

SETS Investment Group operates across diverse sectors, leveraging expertise and innovation to drive sustainable growth and deliver value to stakeholders.

Overview of Industries

Core Values

Our journey began with a vision to revolutionize traditional banking, empowering individuals and businesses with seamless and secure financial solutions.

Zadigwa Tsehay Feleke

CEO

At SETS Group, headquartered in Ethiopia, we are dedicated to delivering excellence across a wide range of products and services. Our offerings include top-quality construction solutions such as aluminum frames, flooring, and waterproofing. In the agricultural sector, we produce premium maize flour and grits and export high-grade spices and oil seeds (such as sesame and Niger seeds, Flax Seeds, Red Kidney Beans, White Pea Beans, Turmeric, Black oil seed, meeting the highest international standards. Our real estate ventures focus on
developing modern, sustainable living spaces that enrich communities.

As CEO, I am proud of our talented and passionate team whose commitment to innovation and quality drives our success. We strive to exceed customer expectations, ensuring satisfaction and building long-term relationships founded on trust and reliability. Looking ahead, we are enthusiastic about expanding our global presence and embracing new opportunities and challenges. Our unwavering focus on sustainability, excellence, and innovation will continue to guide us as we build a brighter future. Thank you for your continued support and confidence in SETS Group

Tensaie Tsehay Feleke

deputy CEO

As VCEO of Sets Group, I’m proud to lead a team committed to excellence across our diverse products and services. From aluminum frames to flooring and agricultural products like maize flour and spices, our dedication to quality and innovation sets us apart. We collaborate closely to exceed industry standards and deliver exceptional value worldwide.

Our focus on sustainable real estate development enhances communities and reflects our vision for lasting impact. Moving forward, we’re excited about expanding globally, embracing new opportunities, and enhancing our offerings to meet evolving needs. At Sets Group, our success is built on enduring client and partner relationships. We’re dedicated to earning your trust through unwavering commitment to excellence. Thank you for your continued support as we navigate the future with optimism and determination.

Sofonias Tsehay Feleke

deputy CEO

As Vice CEO of SETS Group, I am proud to be a part of dedicated team that excels in diverse fields. Our commitment to delivering top-tier products and services spans construction solutions, agricultural produce, and real estate development. We specialize in aluminum frames, flooring, maize flour, spices, and oil seeds, all crafted to meet stringent international standards. Our team’s relentless pursuit of quality and innovation distinguishes us in the market. We aim to surpass industry norms and provide outstanding value to our global clients and partners.

Looking ahead, we are enthusiastic about expanding our reach and embracing new ventures. At SETS Group, we prioritize building lasting relationships grounded in trust and excellence. Your continued support fuels our drive for a prosperous future. Thank you for being part of our journey

Sister Companies